With over a decade of experience in the cruise industry, I specialize in strategic itinerary planning, port operations, and destination development, with a strong focus on maximizing operational efficiency, enhancing the guest experience, and strengthening business competitiveness.
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I currently serve as  Manager at AROYA CRUISES, where I lead strategic itinerary planning across the Red Sea, Mediterranean, and Arabian Gulf. My responsibilities include identifying market trends, evaluating emerging destinations, and designing innovative itineraries that respond to guest preferences while meeting operational feasibility, commercial attractiveness, and regulatory requirements.
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I work closely with port authorities, local governments, and key strategic stakeholders to develop destination opportunities, optimize operations, and build long-term partnerships. This approach enables me to balance guest expectations with the company’s commercial and operational priorities, contributing to the positioning of AROYA CRUISES as the first Saudi Arabian cruise line.
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Previously, at Mystic Cruises, I managed operations across a diverse fleet, including nautical validations, stakeholder coordination, strategic negotiations, and real-time operational adjustments. This experience strengthened my ability to make decisions in dynamic environments, manage multiple stakeholder interests, and translate market opportunities into viable operational solutions.
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My professional background combines strategy, operational expertise, market intelligence, and stakeholder management, with a strong commitment to innovation and the sustainable growth of the cruise industry.